BENRUS,
For the brave, by the brave

 It's been quite the learning curve developing the digital launch campaign for US watch brand BENRUS. Their positioning gave us a rich territory to work in and once we had the scripts and static ads worked out, it was all about delivery and collaborating with our Production partner Double Dice films, to imagine the whole production, using our combined creative skills and different AI tools.

The set of three films told different stories, using compelling visuals together with searching copy lines, as we endeavoured to help Benrus explain its core message, based on heritage and true American values: BENRUS. FOR THE BRAVE, BY THE BRAVE.