LQ

JOIN THE LIQUID GENERATION

Liquid supplements will become more popular in the market and LQ aims to be the default brand going forward. We worked with the client to position the brand and launch with a challenging concept, driving awareness and encouraging trial.

HMS16 is responsible for brand strategy, marketing communications, media partnerships and helping the client open new distributions including setting up a partnership with Boots in the UK. We will be supporting LQ's expansion across Europe and the Middle East.  

JOIN THE LIQUID GENERATION resonated with the consumer and more importantly with the trade. LQ is now stocked in Boots stores nationwide and sales are increasing week on week at a rate which has surprised even the most optimistic forecasts.