Mauritius Tourism Board



Our goal was to promote tourism in Mauritius via social media. We engaged a group of 12 international bloggers and one vlogger to investigate every corner of Mauritius, participate in the activities the island could offer and experience the island’s best hotels.

Our program involved all key stakeholders on the islands including the tourism board, Air Mauritius, the leading hotel groups, DMC, local government, ground transportation, national parks, catering and restaurants, and leisure and entertainment centers.

During their stay, emotions, photographs, posts, articles and short videos were recorded on a variety of social media sites and all brought together with the hashtag #MyMauritius.

The campaign was a social media phenomenon with 45.9 million opportunities to see on Twitter, reaching 1.6 million users around the world. 649 photos were posted on Instagram, and thousands of ‘Likes’ were generated from #MyMauritius. Through Twitter alone the campaign generated the same amount of advertising capability that would have been produced a traditional ad spend of $1.5m.