As we leave winter behind, Spring 2021 brings hope and a way forward for all of us. Like most companies, HMS16 have taken the chance to rethink and re-assess what we do. For us this means getting more involved in our clients’ business to help solve problems and realise opportunities. Our new brand proposition your creative business partner gives us a both a focus and a challenge; to create ideas that go that bit further, touching on everything from sales and distribution, to investment needs, brand storytelling and opening up new channels to market.
We’re going live
As live selling becomes a mainstream option., HMS16 is working with the live streaming platform, Streamkast, to engage forward thinking companies who want to be part of this fast-growing retail channel. Streamkast technology allows brands to broadcast live content in a multi-camera HD environment, tied in with a seamless ecommerce experience. Right now, we’re preparing for our first live event with an international spirits company.
Origyn prove it
New technology is always exciting, this new technology is game-changing. The Origyn Foundation has launched the world’s first authentication tool for the luxury industry, where the product is the proof. Its unique, intelligent technology based on the product’s own biometrics creates a digital twin and is set to smash the counterfeit market for watches and other luxury goods. We’re delighted to be working with them to spread the word.
A virtual Arctic taste
Great to see Arctic Blue Gin entering the UK market, starting with a Virtual Gin Tasting, in collaboration with our friends at the Finnish British Chamber of Commerce. Our host was the World Champion Flair tender, Arctic Blue’s global ambassador, who entertained a specially invited international audience. The brand is proud to be the only gin producer to source its berries from north of the Arctic circle, which brings out its pure, fresh flavour.
Staying vigilant
Vigilant Scanning patented technology is able to detect and neutralise the billions of lithium batteries that find their way into thousands of waste sites around the world, causing waste site fires that cost millions. We collaborated with Vigilant on its brand name and corporate identity and will be working closely with them going forward to execute a global roll-out and be a big part of the clean air movement.
Taking off
Thankfully, it looks like travel will be back on the agenda soon and we’ll be working closely with our business partner SCR20, who specialise in sales and PR for airlines, tourist boards and hotels, by adding content creation, advertising and media partnerships into the mix.
If you would like to hear more about what a creative business partnership with HMS16 could mean for you please get in touch. We’d love to have a chat.
Email Richard.Hammond@HMS16.com or call +44(0) 7391 600 961
