Product Placement Partnerships

Revamp your look

2020 sees the launch of Revamp, the first professional hair styling equipment range for the home. Revamp is focused on hair transformation and easy to achieve results to help you look and feel great.

Our challenge was to provide innovative ways to promote the new range, with a feeling that traditional advertising solutions wouldn’t cut through the crowded beauty market.

Our solution was to collaborate with media partners, who had the perfect vehicles to reach the target audience. We curated a product placement partnership with Celebrity Ex on the Beach on TV and Grazia magazine.

Celebrity Ex on the Beach is an MTV phenomenon, globally and our plan with them was to use extensive product placement throughout the series, with all of the celebrities receiving kit to use and play with as their stories unfold with each episode shown.

Grazia is a style bible for the people we want to talk to and our creative idea was a collaboration between Revamp Stylist and Ambassador Joseph Koniak and Joely Walker, Beauty & Health Director at Grazia UK. Product based content was created, which ran on social media channels for both brands, giving out hints and tips on what Revamp can do for you.