SAINT Jō, everything you need, nothing you don’t

 Launching a 5-step ritual-based beauty regime seems counter intuitive to the beauty industry, when the average woman might purchase up to 40 different beauty products in the course of a year.

The brilliant US based team led by the inspirational Founder and CEO, Allyse Cirillo, are turning the industry on its head with a simple, non-toxic, plant based 5-step skincare range, together with 2 supplements that help balance what’s happening inside the body.

We collaborated with the SAINT Jō US team to create a fully integrated approach to the UK launch with events, showcases, branded taxis, influencers and social to support their first retail partner listing at London’s premium independent pharmacy, John Bell & Croyden in Wigmore Street. This also includes a brand partnership with Country & Town House, designed to reach the high net worth audience and give the brand credibility and gravitas.