To show solidarity with our friends in the travel industry, HMS16 and SCR20 had an idea. What if there was a unifying message everyone could get behind? Right now, we all have to stay at home, no questions asked. But sometime soon, we’ll be able to travel again, and we’ll want to know that the places we love, or want to visit, will be there waiting for us. Wouldn’t it be nice to get a reassuring message from them?
We’re inviting tourist boards, regions, destinations, hotel groups, to take this simple idea, and adapt it into what works best for you. You have your own assets, so you can do your own creative and share it on your channels. The examples we’ve put together in the slideshow illustrate how you could do it, but it’s up to you. What’s crucial is the sentiment in the headline and supporting copy. We’d love to see that in as many languages as possible.
If you decide to use the idea, please tell us and share what you do, so we can share too. If you need any help just get in touch. Maybe you can then donate something to the fight against Covid-19. Thanks for reading, we hope it helps. Stay safe. Steve.Meredith@hms16.com