Spring Awakenings

With lighter mornings and longer evenings upon us at last, it’s a relief to wave goodbye to winter and look forward to brighter days ahead. At HMS16 we’re noticing green shoots everywhere and our clients are certainly feeling reenergised for Spring.

Up in Manchester, the preloved, sustainable children’s clothing movement gathers pace. Cress are welcoming new users and sustainable small business partners every day, and getting real traction with their initiative programme, including an ongoing collaboration with the PTA via Parentkind, and fun events such as the World’s First Children’s Sustainable Fashion Show. As creative partners, we feel privileged to help shape the content and growth strategy for 2024 and beyond. Check out www.wearecress.com and see what’s happening.

Over in Switzerland, we’re on the edge of our seats as we await the launch of a new collection of HYT watches that push the boundaries of horological innovation and continue to ‘CHALLENGE EVERYTHING’. Looking forward to the big reveal at Watches and Wonders in April. In the meantime, our teaser film can be found at www.hytwatches.com

1,000km away, the world’s travel industry gathered in Berlin for ITB. And we joined them to support our clients in the sector and see the incredible explosion of new products and destinations, together with the continuing trend towards experiential, sustainable travel over ‘fly and flop’.

And this week sees the launch of the new extended Brussels-Prague route for the European Sleeper train service. Great to be on board the inaugural overnight journey. You can read all about it here

Closer to home, Jersey Honey continues to actively support and champion the bees and beekeepers on the island, working to grow the community and educate on the importance of bees in our ever more delicate eco-system. And now, it has taken a giant leap forward, going from the premium brand on the island, to valued partner of Blue Diamond, the UK’s leading retailer in the garden and home sector.

Finally, we’d like to say congratulations to Sofia Lee, our super-charged intern from Boston University, who has just been selected to join Arnold Worldwide’s Junior Fellowship Programme this summer. Sofia has been helping us for a couple of months on all our client business and has smashed it. Remember the name everyone and have a Happy Easter.

For more information contact richard.hammond@hms16.com

or steve.meredith@hms16.com