Since the last time we updated our HMS16 journey we’ve celebrated our 9th birthday, in a whirl of client assignments, pitches, global roadshows and exciting start-up collaborations.
It’s time to reflect on the first six months of 2025 and the good vibes of international growth despite the cross winds of war, Trump and trade challenges.
HMS16 has spread its wings and now operates in London, LA and Berlin, with a full-service integrated, digital first marketing offer, based on sound strategic ideas that capture the essence of each brand that we are lucky enough to work on at www.HMS16.com
And on that note, it’s great to have Larissa Sophie Römer join us in Berlin, where she is handling all things Europe for BMR in particular, and HMS16 in general. Welcome aboard Larissa.
Watches & Wonders
The spring sunshine caught everyone by surprise as we took in perhaps the most spectacular watch event of modern times. Even Time for Watches moved from the suburbs to the centre at PaleExpo!!
Rolex stole the show with the Land Dweller and TAG’s move to dominate Formula1 set the scene for a great 2 days of Glastonbury meets horology.
Our client, HYT Watches www.hytwatches.com continues to disrupt the category with its audacious T1 and now S1. ‘Challenge Everything’ encapsulates their ambition and drive, as the world’s only fluidic watch.
Great catching up with old friends and new, delighted to see Marathon, Lorige, Breva, Fears and AWAKE, plus meet up with Extropian, the brainchild of Max Bertin-Mourot, one of our visionary clients.
New business wins
BENRUS
With a good few years of working in watch marketing behind us, we are delighted to be working with the BENRUS leadership team to resurrect an American icon and launch the next chapter in its rich history. Working across social and other digital platforms BENRUS captures the genuine spirit of the America we all know and love and we are looking forward to revealing the first new creative work in the Autumn www.benrus.com
DOMAINE PICHARD
Deep in Southwest France , the Domaine is nestled in a unique microclimate in the foothills of the Pyrenees. The sublime wines had crafted by the family owners win accolades from the wine press and leading resellers such as Berry Bros & Rudd. The Wine Society has trailblazed the amazing reds into the UK with the Signature and Cuvee ranges. HMS16 has been assigned to create a new brand narrative, new content, and engage the trade. It will be some late summer party with DP serving the wine www.domainepichard.com
9 LAKES OF EAST TENNESSEE
Everyone’s heard of Tennessee, but nobody’s heard of 9 Lakes! And that’s what we’ve been asked to help change.
With its beautiful mix of unspoiled nature, culture, music, history and genuine Southern hospitality (yes it’s true) we have been asked to
build a clear and coherent brand platform and a comms campaign that engages gets customers and the trade in the UK wanting to know more. We were lucky enough to spend a few days meeting the people and seeing exactly what’s on offer. The answer is...plenty! www.easttnvacations.com
BMR HITS THE ROAD
The wellness boom continues worldwide, and health is the new wealth with global spending surging to $1.4 trillion. The first half of 2025 has seen us co-ordinate launch events for Buff Medical Resort in London, Doha, Dubai, New York, Singapore and the DACH markets. Culminating in an extravaganza at an exclusive venue in The Hamptons in mid-July.
This gave us a chance to engage with our global network of re-sellers, media and strategic partners, and spread the word about healthcare like no other www.buff-medical-resort.com
CRESS GOES LARGE
The Cress journey has been fast and furious since our first meetings with Carl and the team in late 2024. Spring saw us in Disbury working with the local theatre school to create the first ‘Did you know?’ series of films for social. September will see the second series go online, as the kids go back to school.
The team continue to roll out the Cress online shop plug and play module and are signing up schools at an incredible rate. Carl & team have been won numerous eco, sustainability and entrepreneurial awards and now need a bigger trophy cabinet! Watch this space for the next CRESS move! www.wearecress.com