The heat is on.
As the World Cup becomes another ‘if only’ story for England, the sun continues to shine and a new tenant prepares to enter No.10, we reflect on what has already been a summer to remember.
BMR joins the Revive launch with Carrier
The HMS16 mantra of ‘your creative business parter’ continues to be demonstrated perfectly in our ongoing relationship with Buff Medical Resort, on the shores of beautiful Lake Constance in Germany.
We launched BMR to the world in April 2025 and focussed on creating partnerships with the top 100 luxury resellers, with a global trade show schedule and press launch programme, spreading the word in London, LA, Dubai, Qatar, Saudi Arabia, Singapore, New York, Miami, the Hamptons and across DACH, using all available channels from events, FAM trips, paid media, influencers and content creation.
One of key UK targets was Carrier Luxury holidays and their incredible range of luxury products in the most stunning locations on earth. We had their team visit the resort, learn about how the focus is shifting into gut health meets healthy mobility, delivering health span and longevity, rather than a big Pharma, pill based approach.
With the launch of Revive under the Carrier flagship brand, we were thrilled that Buff Medical Resort has been asked to become one of the founding 6 partners. This reflects the considerable time and effort spent to ensure that Carrier understood and valued the Buff approach to health and wellbeing, or as we call it 'Healthcare like no other’
This new partnership demonstrates that marketing and brand not only work for the end consumer but also the all-important b2b channel as well. Explore the Revive Collection at: www.carrier.co.uk/revive
Cannes Lions unwrapped
It was eye-watering to see the mega installations on the beach front and smorgasbord of big tech brands offering endless experiences to generate content to fuel even more scrolling.
Trying to find an overall theme or strategy for brands, media companies or tech players is hard to define but one thing was obvious - LIVE is back, be that parties, postcards, podiums or poolside networking. Bigger, brighter and bolder.
Creators are turning into media brands, and the fragmentation of the traditional media landscape is more complex than ever.
Content is queen, predominantly short formats, bespoke to a community and topped off with celebrity sprinkles.
With awards entries down 25% this year, it feels like Ai and tech is really driving the dialogue with big ideas making way for a deluge of daily bites to trick the algorithm.
In summary, we’re being encouraged to find a lane and own it. Unlearn, relearn, seek the new and be fearless. Use authenticity, authority, transparency and share real stories.
World Cup winners
Our relationship with Vibra Hotels in the Balearics continued as we put them together with Student Union Broadcasting (www.sub.tv) to encourage the channel’s 1.2m student community to ‘Be a World Cup winner in Ibiza’ with a tailor-made World cup promotion and competition. We adapted our existing social campaign into longer commercials and worked on joint branding with SubTV to flag the offer on their TV screens in more than 70 universities, also adding in digital OOH and in APP offer. Most importantly for Vibra, this was the perfect opportunity to open up a new channel and audience for the brand.
Vitaspan spreads the word
Vitaspan is ‘Changing the way healthcare works’ with continued development of its Ai driven patient information platform, receiving rave reviews at medical conferences around the UK and Europe, and increasing interest from clinicians and health authorities. And we are delighted to be helping them in their quest to transform the way clinicians gather historical data, for the benefit of patients everywhere. As Kevin Burchler, CEO, SIP Medical Family Office recently put it; “For the first time we can coordinate care globally with complete visibility, speed and discretion”
Domaine Pichard Unleash the Lion
In Southwest France, looking across at the Pyrenees mountains, there is a small, beautiful vineyard, Domaine Pichard. It is the pride of Madiran, making a selection of amazing wines, with the relatively unknown grape, Tannat, at its very heart. We have been working with the owner to craft their story and ‘Unleash the Lion’. As well as revamping the website and getting ready for a social media push, we have created a brand film, which gives Domaine Pichard a distinctive voice and brings the brand to the attention of a larger UK audience, who may not know what they've been missing out on. View the film here: https://youtu.be/psUyGPKK24g?si=-k1mmXwEW-8Up6jN