Opoplanning for a US launch

Following a successful test radio campaign in San Antonio, we’ve been collaborating with our brilliant web building partner, Two Shoes Creative, to get our building tech client, Opoplan, match fit for the upcoming International Builders’ Show in Las Vegas, before a full US launch programme. The new site is live, and everything is now in place. As they say; ‘if you build it, they will come’.

Marathon Watch goes round the island

It’s sometimes good to remind us how much traction and customer interaction a brand receives with top quality Event Marketing.

Marathon Watch has just been the Official Timekeeper of The Round the Island Race 2022, run by the Island Sailing Club.

For the event we put together the full package including social media, PR, awards prizes, VIP hospitality, paid media, event co-ordination, product placement and even merchandise in the Race Village with a pop-up stand. We also teamed up with the Ellen MacArthur Cancer Trust, donating a very special watch for the pre-race fundraising auction.

1200 boats raced round in warm, warm,windy conditions. It really was an incredible competition and the mass start really was a sight to behold

Thanks to so many people on the ground, our creative partners, and the lovely support team at the Island Sailing Club, who made it all happen.

And to Marathon Watch, we wouldn’t have been there without you!

Already looking forward to 2023.

A Swedish football team is Learning to Sleep

Great news for Learning to Sleep, our Swedish wellbeing client. They have partnered up with Swedish football club Sirius of the Allsvenskan league, to launch a new sleep concept for professional athletes.

The new Learning to Sleep concept specifically targets professional athletes with the aim to enhance performance and reduce injuries. It consists of awareness raising activities through seminars and workshops, combined with a sleep programme of individual coaching through the Learning to Sleep app.

“In Sirius, we have a philosophy where we want to focus on additional factors besides what happens on the football field and sleep plays and important role. We have chosen to work with Learning to Sleep because their sleep concept fits well with our focus on the player and the team”, says Daniel Bäckström, head coach.

“Sleep is a crucial part of overall wellbeing and for an athlete sleep really is the most powerful performance enhancer. We are very excited to work with Sirius football club and I truly believe that we can offer strategies around sleep that can be a real game changer”, says Lina Johansson, licensed psychologist, and COO at Learning to Sleep.

Learning to Sleep has pioneered its program in the Swedish home market with a success rate of over 94%. They have pioneered the market by combining sleep coach intervention, plus the use of digital tools. The LTS team have treated thousands of patients in the Swedish market, with a CBT based approach.